Mary Winter
Opinion
20 June 2021
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Brands that want to remain relevant across multiple generations of consumers must adapt and build their cultural capital, says branding agency Principals’ Mary Winter.
Opinion
25 February 2021
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The brands that won the hearts of consumers in 2020 were the ones that stepped up, even when they didn’t have to. Those that didn’t are now lagging behind but it’s not too late to make a difference, writes Mary Winter.
